CASE STUDIES
Different businesses. Different challenges.
A look at how Piste has helped small businesses tackle specific growth challenges.
The Bakery at Rose Farm
Growing wholesale and corporate sales for a local bakery.
The challenge
The bakery had built a strong local product but needed a clearer plan to grow beyond retail, particularly through wholesale and direct corporate orders.
What we did
Developed the sales and growth strategy, identified priority customer groups, built prospect lists and outreach, reviewed the website and sales materials, and created a more consistent social and marketing plan.
Services
· Sales strategy · Lead generation & outreach · Social media
· Website improvements · Sales materials · Email marketing
Progress
A clearer wholesale proposition, defined target market and new prospecting process, creating a more structured approach to winning regular wholesale customers and larger direct orders.
Hot Hog Roast Company
Building a new corporate sales channel for an established catering business.
The challenge
The business wanted to generate more workplace and corporate bookings, but had no dedicated corporate sales process or consistent way of reaching decision-makers.
What we did
Built the corporate proposition and target market, researched decision-makers, created prospect lists and outreach sequences, developed sales collateral and Christmas campaigns, and supported ongoing social media.
Services
· Business development · Prospecting & list building
· Outreach & follow-up · Social media · Sales collateral
Progress
The first targeted corporate campaign generated 22 quote requests and established a repeatable outbound sales process that can now be expanded across new locations and customer segments.